Elegance Artistry is a concierge beauty company owned by two incredible and talented women. With the service industry disruption during COVID-19 pandemic, they wanted a new brand design and elevated social media presence.
To kick-off Elegance Artistry’s new look, we worked with the owners, Rebecca and Sara, to capture their brand vision. After a review and feedback cycle, we built a new look and feel for growing the beauty business.
In the midst of a pandemic that stalled public gatherings, how do you maintain brand loyalty and reenergize your community of followers?
This relaunch presented an opportunity for them to refresh their brand identity and reignite their feeds with new content.
While we shared a new look, the company retained its heartfelt and passionate energy. The owners instilled values focused on highlighting the individual beauty of every client – not using a “one-size-fits-all” approach.
Their content strategy centered on Elegance Artistry’s years of experience across countless weddings. In an industry driven by referrals and impressions, we wanted to engage their client community with the nostalgia of wedding day memories.